Stepping into the Philippines, after living most of my life in the UK, I'm always reminded of the stark contrasts in how luxury is perceived. Here, amid the vibrant streets and bustling markets, you're just as likely to spot a Louis Vuitton monogram or a Gucci emblem, albeit not in the places or forms you'd expect.
Luxury Beyond the Price Tag
In regions where the majority cannot indulge in the hefty price tags of luxury brands, there’s still an evident desire to associate with these brands. Bootlegged versions of famous luxury brands like Louis Vuitton and Gucci aren’t just knock-off handbags sold in hidden alleyways. They've taken on a life of their own. It’s not rare to spot an LV monogram adorning a cushion on a simple wooden chair, or a school kid from the rural areas proudly wearing a bootleg Gucci bag.
The Resonance of a Strong Brand
There's a broader point to consider here: the incredible power of branding. When a brand becomes so iconic, its mere logo or design becomes a symbol, an aspiration. It means that even in the absence of authenticity, the name and design alone hold a deep allure.
Imagine crafting a brand so potent, so desired, that its influence trickles down from the posh stores of major cities to the remote corners of the world. Even if in the form of bootlegged goods, the essence of the brand, its weight, and prestige remain intact. It speaks volumes about how branding is not just about the product but about the narrative, emotion, and aspiration it evokes.
Aim for an Unyielding Brand Identity
For emerging creators and entrepreneurs, this observation serves as an insightful lesson. Your brand's end goal shouldn't be limited to selling authentic products to a niche audience. Aim to etch such a powerful brand narrative that even if it's bootlegged, its essence remains impactful.
In essence, the journey of branding is to establish such an indomitable identity that its resonance is felt everywhere, be it in a swanky mall in London or a local market in the Philippines. Work towards your branding being so compelling that even its name, in any form, holds significant weight.